L'Oréal Deutschland GmbH, a subsidiary of the French L'Oréal Group, has acquired LOGOCOS Naturkosmetik AG. Based in Hanover, LOGOCOS employs 340 people and reported an annual turnover of over 60 million euros in 2017, with an EBITDA of approximately 7 million euros.
Founded in 1978 and based in Hanover, LOGOCOS Naturkosmetik AG is known for its vegan and certified organic brands Logona, Sante, Heliotrop, and Fitne. In 2017, the company achieved annual sales of 59 million euros and an EBITDA of around 7 million euros. Logona offers premium-priced products for hair care, hair coloring, facial care, and body care, primarily through organic and health food stores. Sante provides affordable hair care, facial care, body care, and decorative cosmetics, targeting young and trend-oriented consumers. The merger is subject to antitrust authority approval.
L'Oréal S.A., based in Clichy, Hauts-de-Seine, France, is a global leader in the cosmetics and beauty industry. Founded in 1909 by chemist Eugène Schueller, L'Oréal is renowned for its innovation, extensive product range, and strong brand presence.
L'Oréal operates in four main business areas: Consumer Products, Luxury Products, Professional Products, and Active Cosmetics. Its well-known brands include L'Oréal Paris, Maybelline New York, Lancôme, Kiehl's, Giorgio Armani Beauty, and Vichy, covering a wide array of products from skin care to hair care, make-up, and perfumes.
L'Oréal's success is driven by a robust research and development department, with numerous research centers worldwide and an annual R&D investment of over one billion euros. This commitment ensures the continuous introduction of new and improved beauty products.
Strategic acquisitions are a key aspect of L'Oréal's business strategy, allowing the company to diversify its brand portfolio and enter new market segments. Notable acquisitions include The Body Shop in 2006 (later sold to Natura) and IT Cosmetics in 2016.
L'Oréal is also dedicated to sustainability and social responsibility, exemplified by initiatives like the "Sharing Beauty With All" program, which focuses on sustainable development, environmental protection, and social inclusion.
With sales of over 29 billion euros in 2020 and a presence in more than 150 countries, L'Oréal remains the global leader in the cosmetics industry, continually adapting to market changes and driving innovation.
ConAlliance is a leading Mergers & Acquisitions (M&A) and Corporate Finance advisor specializing in the global healthcare and life sciences industry, with notable expertise in the phytopharmaceuticals and cosmoceuticals segments.
ConAlliance provides comprehensive expertise in phytopharmaceuticals, addressing the complexity and regulatory requirements of natural medicines. The firm's knowledge spans investment banking, corporate finance, M&A, market trends, product development, and sales strategies for phytopharmaceuticals and cosmoceuticals. ConAlliance's global network and customized solutions significantly contribute to successful positioning and expansion in these dynamic markets.
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