Süddeutscher Verlag (SZ) has acquired Direkt + Online, a specialist in data and data-based services within the healthcare sector. ConAlliance served as the advisor to the Süddeutscher Verlag Group for this M&A transaction.
Through its affiliated company Süddeutscher Verlag Hüthig Fachinformationen GmbH (Munich), SZ has acquired a 95% majority stake in Direkt + Online GmbH (d+o). The current managing director, Simone Oswald, will remain as the managing director and minority shareholder (5%). Bastian Germershaus will also continue to serve alongside her in the management of d+o. This acquisition strengthens SZ's data business sector within the medical market.
Direkt + Online GmbH will continue to operate as an independent legal entity under its own brand within the MedTriX Group. Founded in 2001, d+o is an experienced partner in direct and dialog marketing, response management, fulfillment, IT interface development, software solutions, and iPad solutions. Their services are exclusively tailored to the healthcare industry in Germany and Europe. As a leading provider in their segment, d+o offers a range of solutions for the healthcare sector, including up-to-date medical addresses, mailing, response and digitization services, secondary repackaging, CRM interfaces and clearings, software solutions for iPad/Online, and medical logistics.
The SZ Group has long been active in the healthcare marketing segment through its subsidiary MedTriX Group. Their commitment to "We care for media solutions" extends to data-based services in the healthcare market in Switzerland and Austria. In Germany, d+o is the leading provider of address data and data-based services in the healthcare sector. By integrating d+o into the MedTriX Group, the SZ Group can now extend its data-based services to the German market. The companies also plan to develop a new range of services based on privacy-compliant enrichment of the master database with target group-specific, market-relevant characteristics. This will position the MedTriX Group as a media company in the healthcare market that combines both content and data in one portfolio.
Simone Oswald, Managing Director of d+o, is pleased about the access to medical sector target groups and the content expertise of the MedTriX Group, which offers their clients a significant advantage over pure data service providers. Oliver Kramer, CEO of the MedTriX Group, aims to transform the MedTriX Group from a traditional specialist publisher to a leading data-driven communications service provider in the healthcare market through the unique combination of top-tier journalism and the preparation of information, data, and analyses.
Karl Ulrich, Managing Director responsible for specialist information at Süddeutscher Verlag, believes that both companies will elevate the targeted marketing of medical products and services to a new level. Therefore, d+o perfectly complements the MedTriX Group.
ConAlliance is one of the leading M&A advisory firms, providing comprehensive support for corporate sales and acquisitions in the healthcare sector. Since its inception, ConAlliance has successfully handled more than 150 mandates.
ConAlliance's industry expertise is highly concentrated, focusing exclusively on corporate transactions in the global healthcare and life sciences industry. The sectors of healthcare data and healthcare IT are increasingly important advisory segments in the global M&A market for ConAlliance.
To this end, ConAlliance has assembled specialist teams distinguished by classical investment banking skills and detailed expert knowledge in specific healthcare niches. They offer not only transaction advisory and investment banking but also commercial advisory services.
For more information, please visit www.ConAlliance.com.